Background
Unique Batik is a Fair Trade wholesaler and online retailer based in Raleigh, NC. Established in 1991, Unique Batik partners with artisans from Guatemala, Ghana, Thailand, and Chile. As a proud member of the Fair Trade Federation, Unique Batik ensures fair wages, long-term relationships, and safe working conditions for its artisans, free from discrimination and forced child labor. This commitment allows artisans to sustain their livelihoods, remain in their home communities, and preserve cultural traditions.
Opportunity / Challenge
Specific Goals and Objectives:Unique Batik aimed to enhance its online presence and operational efficiency with the following objectives:
1. UI/UX Design: Improve the overall design and user experience of the website.
2. Wholesale Registration: Implement a streamlined wholesale registration process.
3. Wholesale Special Pricing: Enable special pricing for wholesale customers.
4. Checkout Experience: Enhance the checkout process to improve user satisfaction and conversion rates.
5. Quick View: Add a quick view feature for products to streamline the shopping experience.
6. Ajax Cart: Implement an Ajax cart for a smoother and more dynamic user interaction.
7. Performance Improvement: Optimize the site for better performance and faster load times.
Solution
1. UI/UX Design: Redesigned the website to improve aesthetics and user experience, ensuring an intuitive and engaging interface.
2. Wholesale Registration: Implemented a streamlined registration process specifically for wholesale customers, making it easier for them to sign up and gain access to wholesale pricing.
3. Wholesale Special Pricing: Developed functionality to offer special pricing for wholesale customers, automatically applying discounts based on user type.
4. Checkout Experience: Enhanced the checkout process by simplifying steps, reducing friction, and ensuring a smooth user experience to increase conversion rates.
5. Quick View: Added a quick view feature that allows users to view product details without leaving the current page, improving shopping efficiency.
6. Ajax Cart: Implemented an Ajax cart to provide dynamic and real-time updates to the shopping cart without requiring page reloads.
7. Performance Improvement: Conducted performance optimization to ensure faster load times and better overall site performance, enhancing user satisfaction.
Results
Enhanced User Experience
The redesigned UI/UX led to a more engaging and intuitive shopping experience, increasing user satisfaction and retention.
Streamlined Wholesale Process
The new wholesale registration and special pricing features made it easier for wholesale customers to do business with Unique Batik, boosting wholesale sign-ups and sales.
Improved Checkout Conversion
Enhancements to the checkout process resulted in higher conversion rates and lower cart abandonment.
Efficient Shopping Experience
The quick view and Ajax cart features streamlined the shopping process, making it more convenient and efficient for users.
Optimized Performance
Performance improvements resulted in faster load times and a smoother user experience, reducing bounce rates and increasing engagement.
